When I took my car to have the tires rotated, I removed and held on to my chrome-colored valve covers. I was worried the tire shop would lose them and replace them with the standard black ones. But, to my surprise, they replaced them with valve covers to match the wheels. I was a little impressed. Not only are the fast and courteous, but they look after the details.

A local restaurant called me the day after to check on how our dinner was and see if I had any feedback for them. That got my attention too.

Both of these examples elicited a small “wow” from me.

Every business needs some “wows.” The more the better.

Your company does not need to be wow at everything, but it is very risky to not be wow at anything.

Your company can be a standout in:

(like getting quotes out to customers faster and more accurately than your competition)

Customer service
(like making it very easy to place or see the status of an order)

Employee experience
(like making an onboarding experience that builds capacity and confidence to succeed quickly)

Community involvement
(the same company that rotated my wheels also has an active foundation that gives away millions to support the community each year)

…and much more.

As a leader, it is your job to make sure your company stands out in positive ways. Try for some new “wows” Even a little one can go a long way.
PS Know what else can create a powerful “wow”?  Showing up as an inspiring and effective leader. In case you missed it here is a link to a past post with three great reminders.