The Values that Make Us Great

By |2014-07-03T15:36:53+00:00July 3rd, 2014|Comments Off on The Values that Make Us Great
American Flag over the Arizona Memorial by Eric and Mary Ellen on Flickr Creative Commons

American Flag over the Arizona Memorial by Eric and Mary Ellen on Flickr Creative Commons

As we celebrate Independence Day I am reminded about the values that make our country great. Independence is obviously at the top of the list.  Freedom of expression, liberty, the right to pursue our happiness…these are all a set of guiding values that have made our country a wonderful place to live, work and grow.

Values can be a powerful force in any organization, whether an entire country, a club or a business. Numerous studies have shown the benefits of use of values.  Benefits can include improved employee performance and higher levels of job satisfaction.

Here are a few questions to ask yourself about the values in your business:

So what values make your business great?  Innovation?  Commitment to client success? Mutual trust? Transparency?

Are these values real?  True values get a reaction. If there is no reaction then they are just words to you.  I encourage clients to use the “foot test.”  Like a foot, real values will feel good when elevated, and get us unhappy when stepped on.

Does anyone know?  For organizations (and also for individuals I coach) it is important to bring values out into the light.  Make them visible. Make them a part of the conversation.  Make them  a part of your marketing story.  Make them a part of your decision-making process.  Don’t  let them just be the bullet points on a poster.

Have a Happy Fourth of July as we honor the values that have made us great.

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